Toyota generally offers better resale value than Honda, though both brands rank very highly in retaining vehicle value over time.
- According to CarEdge data, Toyota leads with a 5-year resale value retention of about 63.6%, while Honda follows closely at 60.7%. This means Toyota vehicles hold a higher percentage of their original value after five years compared to Honda.
- Kelley Blue Book data and automotive reviews confirm Toyota’s resale value advantage, noting Toyota models—including hybrids and pickups—retain over 46% of their original value after five years, surpassing Honda and other brands.
- While Honda is recognized for durability, reliability, and superior initial quality, Toyota’s broader model lineup and stronger resale prices, especially in hybrids and SUVs, give it an edge in the used car market.
- Maintenance cost differences also support Toyota’s value proposition; Toyota offers two years/25,000 miles of complimentary maintenance with new vehicles, reducing overall ownership costs compared to Honda, which may positively affect resale value.
- Both brands enjoy strong demand in the used vehicle market, with Honda excelling in compact and midsize sedans, while Toyota appeals across a wider range of segments.
In summary, while both Honda and Toyota vehicles maintain strong resale values due to their reputations for reliability and affordability, Toyota tends to have a slightly better resale value and overall ownership cost advantage, making it the stronger brand for resale value in most cases.
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