To make their campaigns go viral, the University of Leeds has employed several effective strategies:
Strategies for Virality
- Use of Social Media and Humor: The university leverages social media platforms to engage students and create humorous content that resonates with the younger audience. Humor, when paired with timely responses to current events, can increase virality.
- Real-time Improvisation: Leeds University likely benefits from the flexibility of real-time marketing interventions, similar to other successful campaigns. This involves responding quickly and creatively to trending topics or events, which can generate significant brand awareness.
- Visual and Campaign Strategy: Creating a distinct visual identity and campaign strategy helps in attracting students. This involves differentiating the university from others by highlighting its unique offerings and culture.
- Student-centric Content: Campaigns like #ToBeLeeds focus on showcasing student experiences and the cultural diversity of the university. This encourages engagement by using relatable content that appeals to potential students.
- Utilization of External Events: Co-opting external events or trending topics allows the university to tie their brand message to relevant conversations, enhancing visibility and engagement.
These strategies, particularly when combined with timely and humorous content, can help create viral marketing campaigns that resonate with the target audience.
Original article by NenPower, If reposted, please credit the source: https://nenpower.com/blog/what-strategies-did-leeds-university-use-to-make-their-campaign-go-viral/
