Best Platforms for Reaching Education Influencers
1. TikTok
TikTok is a leading platform for education influencers, especially those who share engaging, bite-sized educational content and insights about emerging tools like AI in classrooms. It has a vibrant community of education creators who use video to reach millions. Influencers like Edutechwizard (@edutechwizard) and Allday April (@alldayapril) focus on practical AI tool usage on TikTok, making it a hotspot for educators and edtech advocates.
2. Instagram
Instagram remains a strong platform for education influencers with large followings. Many prominent education influencers have significant Instagram audiences, such as Tell Williams (@mrwilliamsprek) with 1.2 million followers and Lauren Lowder (@burntoutteachers) with over 600K followers. Instagram supports diverse content types, including posts, stories, and reels, which these influencers leverage to share teaching tips, resources, and personal insights.
3. YouTube
YouTube continues to be a prime platform for educational content creators who produce longer, detailed videos. Influencers like John and Hank Green (@thecrashcourse) have pioneered educational channels that break down complex topics for wide audiences. Their content is popular in schools and among parents looking for quality learning resources.
4. Blogs and Niche Websites
Many education influencers started or maintain blogs and niche websites to provide detailed teaching resources, lesson plans, and scholarly insights. For example, Amy launched her blog focusing on engaging activities for teachers and parents, which complements her social media presence.
5. Twitter and LinkedIn
While not highlighted explicitly in the search results, these platforms are commonly used among educators and education technology thought leaders to share news, research, and engage in professional discussions. Influencers in K–12 IT and education technology often use these platforms to network and disseminate information.
Summary Table of Platforms and Their Strengths
| Platform | Strengths in Education Influencer Reach | Notable Influencer Examples |
|---|---|---|
| TikTok | Short-form video, viral reach, AI and tech focus | Edutechwizard, Allday April |
| Visual storytelling, large follower bases, engagement | Tell Williams, Lauren Lowder | |
| YouTube | Long-form educational videos, deep dives, trusted channel | John and Hank Green |
| Blogs | In-depth resources, lesson plans, direct engagement | Amy (Learning Through Play) |
| Twitter/LinkedIn | Professional networking, latest trends, research sharing | K–12 IT influencers (as per EdTech trends) |
By targeting these platforms, brands and educators can effectively engage with influential voices in education who shape trends and inspire large audiences globally.
Original article by NenPower, If reposted, please credit the source: https://nenpower.com/blog/what-are-the-best-platforms-for-reaching-education-influencers/
