Here are some examples of successful educational campaigns and what made them effective:
1. Leeds University: “This is Leeds”
Leeds University created a campaign titled “This is Leeds,” focusing on sharing student life experiences. It included testimonials from students, alumni, and teachers about campus life, academics, and extracurricular activities. This campaign was effective due to its use of social media platforms like YouTube, Facebook, Instagram, and Twitter, engaging influencers, and leveraging live features. It reached nearly 79 million people with over 8.2 million engagements in five months.
2. Illinois Institute of Technology: “You, Elevated”
The Illinois Institute of Technology launched the “You, Elevated” campaign to showcase its role as a tech-focused institution. It highlighted student success stories, demonstrating how the university can transform lives. This campaign was effective because it created an emotional connection with prospective students by showcasing real-life examples of graduates who excelled in their fields.
3. Newcastle University: Student Ambassadors
Newcastle University used international students as brand ambassadors for their campaign. They filmed interviews with these students, who shared their positive experiences about the institution. This approach worked because students are more likely to listen to peers who can relate to their experiences.
4. Marquette University’s Social Media Engagement
Marquette University has been a pioneer in using social media for educational marketing since 2007. They actively engage with current and prospective students across multiple platforms, including Instagram, Facebook, Twitter, Snapchat, Medium, LinkedIn, and YouTube. This comprehensive digital strategy helps build a community and attracts students by providing consistent communication and engagement.
Key Factors Making Educational Campaigns Effective
- Engagement: Utilizing social media platforms effectively to reach and engage with the target audience.
- Authenticity: Incorporating real-life stories or testimonials from students.
- Relatability: Using student ambassadors or engaging characters that resonate with the audience.
- Content Variety: Offering diverse digital content, such as videos, infographics, and interactive features.
- Emotional Connection: Creating campaigns that highlight the transformative impact of education on students’ lives.
Original article by NenPower, If reposted, please credit the source: https://nenpower.com/blog/what-are-some-examples-of-successful-educational-campaigns-and-what-made-them-effective/
