Robots Take Center Stage at Spring Festival Gala: Exploring the Investment Landscape Behind the Buzz

Recently, there has been a buzz around the participation of robots in the 2026 CCTV Spring Festival Gala, alongside popular celebrities. On February 16, the eve of the Lunar New Year, robotics manufacturers such as Magic Atom, Galaxy General, Yushu Technology, and Songyan Power showcased their innovations at the event. Various regional TV stations also incorporated robots into their Spring Festival programs, emphasizing their uniqueness.

During the CCTV Spring Festival skit “Grandma’s Favorite,” multiple robots from Songyan Power made an appearance. This technology-driven showcase was not merely an audiovisual performance; it also served as a window for capital markets to observe the trends in the embodied intelligence industry. Several topics related to these robots quickly gained popularity online.

As robots transition from laboratories and factories to the screens of billions of families, they are supported by an ecosystem of numerous publicly listed companies. Some of these companies have established direct or indirect equity investments in key players within the sector, while others have embedded themselves deeply as core suppliers or strategic partners.

Will this “collective show” at the Spring Festival ignite a new cycle in the industry, similar to what Yushu Technology achieved in 2025? Beneath the glamorous performance lies the question of the industry’s true condition. Feedback from leading companies reveals a more cautious reality beyond optimistic expectations. Many publicly listed companies, viewed by the market as “concept stocks,” admit that their relevant businesses are still in the phases of market exploration, prototyping, or small-batch orders, contributing little to their current performance.

Exploring the “Spring Festival Showcase” Behind the Scenes

Chip Alliance (688469.SH), through its corporate venture capital platform, Chip Alliance Capital, participated in the strategic financing of Magic Atom in 2025. The company has a strategic partnership with Magic Atom. According to announcements, Chip Alliance primarily provides one-stop chip system OEM services. In the robotics application field, the company has achieved mass production of VCSEL (Vertical-Cavity Surface-Emitting Laser) light sources and scanning mirrors used in robotic LiDAR, and its small driving modules for robotic hands have been designated by leading domestic enterprises, expected to enter mass production in the first quarter of 2026.

Xiasha Precision (001306.SZ) mentioned Magic Atom in both its 2024 annual report and 2025 semi-annual report, identifying it as a new client with business development potential. The company has established a product lineup in the humanoid robot components sector, including precision gears, reducers, and planetary roller screws. It has already supplied its precision gears and reducers to several well-known robotics companies domestically and internationally, while screw products are currently in the prototyping and small-batch order stages.

Tianqi Co., Ltd. (002009.SZ) formed a joint venture, Wuxi Tianqi Galaxy Robot Co., Ltd., with Galaxy General in May 2025, with both parties holding 50% stakes. This joint venture focuses on advancing the application of embodied intelligence robots in industrial manufacturing, particularly in automotive manufacturing and new energy batteries. In December of the same year, Tianqi Co. participated in Galaxy General’s financing, acquiring up to 0.38% equity.

Junyi Digital (301172.SZ) has also established a dual connection with Galaxy General through both capital and business partnerships. Not only has it invested in Galaxy General via an industrial fund, but the two companies recently signed a channel partner cooperation agreement, establishing a deep agency relationship in specific vertical industries. Junyi Digital will act as a gold partner for Galaxy General in four vertical fields: pipeline networks, cultural tourism, education, and data collection centers, responsible for the market promotion and sales of related robotic products.

Shoucheng Holdings (00697.HK) is a significant industry investor in Songyan Power, having led a round of financing in 2024 and provided ongoing support in subsequent rounds. According to Shoucheng Holdings’ WeChat account, the company has long focused on the robot industry and has invested in dozens of core companies, including Songyan Power, Yushu Technology, Galaxy General, Accelerated Evolution, and Star Sea Map, through its Beijing Robot Fund and other related industrial funds.

In November 2025, Shengshi Technology (002990.SZ) signed a strategic cooperation agreement with Songyan Power, aiming to build a comprehensive collaborative system involving “R&D—Production—Scenario—Market” through technological complementarity and resource integration. In December 2025, Huichen Co., Ltd. (688500.SH) reached a strategic agreement with Songyan Power, signing an order for 1,000 units of the new Xiaobumi humanoid robot and announcing plans for deep business cooperation.

Numerous publicly listed companies have established business ties with Yushu Technology. Weilan Lithium Core (002245.SZ) is a significant lithium battery supplier for Yushu Technology; Nasda (002180.SZ) and Xinjieneng (605111.SH) have products targeting bulk shipments to Yushu Technology and other companies; Baotong Technology (300031.SZ) has signed a cooperation agreement with Yushu Technology covering secondary development of industrial robots; and Digital China (000034.SZ) has partnered with Yushu Technology and several industry leaders to develop solutions for specific scenarios, such as inspection and security.

Can the “Spring Festival Showcase” Ignite Another Robot Boom?

In January 2025, Yushu Technology captivated audiences with a humanoid robot dance performance at the Spring Festival, gaining widespread attention. That year, the robotics industry flourished, emerging rapidly and frequently stepping into the spotlight. Will this year’s Spring Festival robot showcase reignite the enthusiasm for humanoid robots? The answer remains uncertain.

Recently, reporters from the Daily Economic News contacted several publicly listed companies as investors to gain insights into industry expectations. Hongchang Technology (301008.SZ) has a stake in Hangzhou Liangzhi Joint Technology Co., Ltd., which specializes in the R&D and production of harmonic reducers, planetary reducers, and harmonic modules. Its main clients include Zhujidi Power, Yushu, Lingbao, Stardust Intelligence, and Wubai Intelligent, while actively connecting with high-quality domestic and international clients like Cloud Deep, Nidec, and Magic Atom. In February 2026, Hongchang Technology announced plans to further acquire a total of 21% equity in Liangzhi Joint to achieve control.

Regarding the development expectations for humanoid robots, Hongchang Technology indicated that Liangzhi Joint remains in its startup phase and is relatively small in scale, facing risks related to customer expansion not meeting expectations. Additionally, due to clients’ R&D cycles and production schedules, the current order volume and signed agreements are minimal.

Xiasha Precision mentioned that the growth expectations for its robotics-related business depend on whether the market can scale up. The company’s reserved clients are still in the prototyping and small-batch order phases. Regarding the impact of the Spring Festival on the robotics market, a staff member stated that they do not anticipate a significant short-term increase, as the overall market volume has yet to materialize.

Junsheng Electronics (600699.SH) relies on its core automotive parts business to strategically extend into the embodied intelligence robotics field, with major clients including leading overseas robotics firms and domestic companies like Zhiyuan Robotics and Galaxy General. However, related business is still in its early stages, contributing less than 0.1% to revenue. A staff member noted that while the robots at the Spring Festival have a positive guiding effect, the industry is still exploratory, and the core participants’ technological pathways have not yet converged.

On January 27, 2026, Tianqi Co. announced that its joint venture with Galaxy General, Tianqi Galaxy, has begun applications for embodied intelligence robots in typical industrial scenarios, such as the automotive supply chain and 3C manufacturing. However, this business is still in the market exploration phase, and Tianqi Galaxy’s performance has minimal impact on the company’s 2025 results, with uncertainty regarding future annual performance.

Green Harmonic (688017.SH) specializes in the R&D and production of precision transmission devices. In its 2025 annual performance forecast, it noted that the industry is entering a critical turning point, with leading clients gradually transitioning from R&D to small-batch production. The company’s related product business is expected to grow significantly year-over-year, becoming a vital driver of performance growth.

Liard (300296.SZ) participates in the embodied intelligence sector primarily through motion capture technology and high-precision motion data, serving prominent robotics manufacturers such as Yushu, Galaxy General, Titanium Tiger, and Songyan Power. However, this business currently accounts for a small share, with AI and spatial computing revenue comprising 4.22% of total revenue in the first half of 2025.

Meihu Co., Ltd. (603319.SH) is consolidating its traditional advantages in automotive parts while expanding into embodied intelligence functional components. Its newly developed core component projects for embodied intelligence involve over ten leading robotics clients, including Tencent, a top robotics manufacturer in Hangzhou, Galaxy General, and Ant Group. In October 2025, Meihu Co. indicated that its robotics division was established in September 2025, with a designed production capacity of 50,000 sets per year for harmonic reducers, and joint modules have already been supplied.