Pure Storage Highlights Growth Opportunities in Data Storage and Security in Latin America

Two Promising Sectors: Data Storage and Security – Insights from Pure Storage
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Pure Storage, a US-based provider of all-flash data storage solutions, remains optimistic about the prospects for business in Latin America. The company believes that trends such as public cloud ‘repatriation,’ new enterprise data center projects, and a resurgence of previously untapped demand in markets like Argentina will drive growth.

According to Wilson Grava, the Vice President for Latin America at Pure Storage, “Two good businesses to be in right now are data storage and security. There is no shortage of security problems to address, and the demand for information storage is growing at an unprecedented rate.”

Established in Latin America in 2014, Pure Storage is currently in its second fiscal quarter. The company reported strong results for the first quarter of fiscal year 2026, which ended on May 4. The figures showed a 12% year-on-year revenue growth, with global revenues reaching $779 million. Subscription service revenue increased by 17% to $406 million, while annual recurring revenue from subscriptions rose to $1.7 billion, marking an 18% year-on-year growth.

While Pure Storage does not provide regional revenue breakdowns, Grava noted that growth in Latin America is advancing at a double-digit pace, fueled by investments in the finance, services, data center, and government sectors. He remarked, “There is a boom in the data center segment, driven by AI, which is very beneficial for us. We are even requesting additional resources from headquarters to continue meeting demand in the region.”

The core focus of Pure Storage is on enterprise data centers, on-premise infrastructure, and hybrid corporate environments, as opposed to hyperscale data centers. However, the company has secured Meta as a client and has a dedicated team working to expand further into the hyperscaler segment. Other notable tech clients include Equinix and NTT, bringing the total number of Pure Storage customers worldwide to nearly 13,000.

In Latin America, Pure Storage has successfully delivered projects for various clients, including the Brazilian armed forces, the country’s federal audit court, tech firm UOL Diveo, and credit card issuer BRBcard. While Brazil and Mexico remain the company’s primary markets in the region, Grava highlighted the resurgence of Argentina as a key growth driver, noting essential contracts that are being generated. He anticipates that Argentina will soon reclaim its status as Pure Storage’s third-largest market in the region, surpassing Chile.

During the first fiscal quarter, Pure Storage announced a partnership with Nutanix to offer a joint integrated solution that allows customers to deploy and manage virtual workloads on scalable infrastructure. Additionally, the company integrated the Nvidia AI Data Platform reference design into its FlashBlade product line and launched the FlashBlade/EXA platform, a data storage system designed for AI and high-performance computing workloads.

At its annual event in Las Vegas from June 17-19, Pure Storage is set to unveil new enterprise cloud and data management solutions, along with partnerships with CrowdStrike, VMware, and others.

For more insights and updates on the latest trends in the data storage and security sectors, stay connected with Pure Storage and its innovative solutions.