Niu Technology Celebrates Milestone of 10 Million Electric Scooters Sold, Marking a New Era in Smart Mobility in China

On January 24, 2026, Ninebot’s smart two-wheeled electric vehicles reached a significant milestone with a total domestic shipment officially surpassing 10 million units. To commemorate this achievement, Ninebot held a ceremony themed “Ten Million Companions” at its factory in Changzhou, coinciding with the 2026 Ninebot User Conference. This event was attended by core users, media representatives, and partners from across the country, all gathered to celebrate this important moment.

For Ninebot, the “ten million units” mark is not just a numerical achievement in sales; it represents ten million real travel scenarios validated and ten million user journeys that require ongoing support. This milestone signifies Ninebot’s transition from a phase of product scaling to a new development stage centered on long-term user value.

User-Centric Approach: Transitioning from “Delivering Products” to “Long-Term Companionship” in Service and Safety Strategy

As a crucial witness to the production of the 10 millionth Ninebot electric bike, the ceremony featured various activities, including special user testimonials, the release of commemorative products, a review of the brand’s history, and a carnival. These activities highlighted the journey of Ninebot from its first unit to the ten millionth.

Behind the ten million units lies the dedication of countless engineers involved in research, manufacturing, and testing, as well as the trust placed by millions of users with each ride. Ninebot aims to transform its brand perception from merely “delivering a vehicle” to genuinely establishing long-term, meaningful connections with users.

With a user base in the millions, Ninebot is systematically upgrading its service and user operation systems, pushing for a shift from “selling vehicles” to “accompanying users throughout their vehicle lifecycle.” In terms of service experience, Ninebot is continuously upgrading its nationwide retail stores, transitioning them from traditional sales points to integrated “Ninebot Experience Centers” that encompass experience, sales, and service. This initiative aims to implement a standardized management system to ensure that users receive a professional, consistent, and efficient service experience, regardless of the city or store.

Regarding service methods, with the support of the Ninebot app and backend systems, the company is developing a tiered service system. Users can self-check and resolve common issues via the app, pre-book services at compatible stores, or request online support and home services with a single click. Ninebot aspires to utilize digital capabilities to provide services in the most user-friendly manner rather than merely responding passively.

In the realm of safety, Ninebot regards the “ten million units” as a concentrated embodiment of its safety responsibilities. In addition to continuously enhancing the inherent safety features of its products, Ninebot is promoting the integration and popularization of active safety technologies, including millimeter-wave radar, ABS, and TCS, to cover more vehicle models. Furthermore, through initiatives like the industry’s first “Ninebot Safety Academy” and the “Ninebot Safety Guardian Action,” the company has conducted over 290 safety education and public welfare activities nationwide, shifting the focus from “post-incident response” to “prevention.”

User Co-Creation and Community Connection: Connecting People through a Vehicle

Ninebot firmly believes that the most authentic product inspirations stem from real user experiences and feedback. To this end, Ninebot is continually opening up user co-creation mechanisms, inviting users to engage deeply in product design, functionality definition, and community culture building.

Through nationwide “Nine Friends Club” activities and annual user conferences, Ninebot strives to create social and lifestyle scenarios that transform travel from merely a commuting tool into an important medium for connecting people and expanding lifestyles. Recently, Ninebot launched the documentary “Ten Million Companions: The Intelligent Evolution of Ninebot,” which uses visual storytelling to revisit the brand’s key milestones and memorable journeys, sharing the real stories of product, user, and team growth. Additionally, Ninebot has produced and released a series of short films showcasing authentic user experiences from individuals in various cities and backgrounds, highlighting the diverse and vibrant lifestyles of Ninebot users.

In celebration of the ten million units milestone, Ninebot initiated the “One in Ten Million” interactive topic, inviting all Ninebot users to contribute stories, unique memories, and life snippets involving their experiences with the brand. This initiative aims to transform the “ten million units” figure into a collection of ten million real stories.

As part of this milestone, Ninebot has also launched a “Ten Million Units User Appreciation Campaign,” distributing over 110,000 exclusive gifts to all Ninebot electric users as a gesture of gratitude for their companionship. This campaign focuses on the key concerns of users during their long-term vehicle use, including safety assurance, quality experience, and service companionship, covering aspects like vehicle refurbishment, riding safety, performance maintenance, and intelligent services, ultimately turning the “ten million units” figure into tangible, ongoing value for users.

To commemorate the achievement of exceeding ten million units shipped, Ninebot has introduced the M5 P Ten Million Commemorative Edition, with a limited release of 1,999 units. This model, based on the M5 P performance and intelligent platform, incorporates exclusive design elements and custom branding that lend it unique commemorative significance and collectible value.

The M5 P Ten Million Commemorative Edition is a fully-featured smart electric motorcycle, equipped with the exclusive Zero Extreme X1000 controller, offering a rated power of 10kW and a peak power of 16kW, capable of reaching a top speed of 120 km/h. It is paired with a new energy 72V 90Ah large-cell battery, providing a working range of up to 185 km. The vehicle is designed with a high-rigidity AXC-S chassis, professionally tuned for stability at high speeds and safe handling. Furthermore, it comes fully equipped with the RideyFUN intelligent driving system, bidirectional throttle, and dual-channel dashcam, establishing the flagship standard for the commemorative edition.

The Ninebot M5 P Ten Million Commemorative Edition will be available for purchase starting January 24 at Ninebot’s official mall program and the Ninebot Travel APP store.

Technological and Strategic Upgrades: Dual Brands and Global Expansion

From a technological and long-term strategic perspective, Ninebot has made clear that “after ten million units, a new starting point awaits.” In the future, Ninebot will continue to integrate sensing, decision-making, and interactive capabilities from robotics technology deeply into its smart two-wheeled electric vehicle products, evolving them from “smart transportation tools” to more intuitive personal mobility devices. By connecting with wearable devices, home environments, and urban infrastructure, Ninebot aims to create a smart travel network centered around the vehicle.

Simultaneously, Ninebot is expanding from a “single product” approach to a “systemic ecosystem.” By developing its own battery technology, intelligent chassis systems, and energy replenishment networks, the company aims to alleviate users’ range anxiety. Leveraging manufacturing bases in Changzhou and South China, Ninebot is continuously enhancing its production capacity and delivery capabilities to reach a broader user base with high-quality smart electric vehicles.

On a global scale, Ninebot products are now available in over 100 countries and regions. Moving forward, Ninebot will operate under both the Ninebot and Segway brands, continuing to expand its overseas market presence and provide green, intelligent short-distance transportation solutions to more users worldwide.

After reaching ten million units, Ninebot is poised to co-write a new chapter with its users. From the first unit to the ten millionth, Ninebot has consistently prioritized user value. The milestone of ten million units represents a cumulative choice made by countless individuals, serving as the foundational drive for Ninebot’s ongoing innovation.

Standing at this new starting point, Ninebot will continue to drive forward with technology and focus on users, crafting the next exciting chapter in the “ten million units” narrative. Ninebot is committed to making travel more extraordinary.