Nissan Unveils Innovative New Energy Matrix at 2025 Shanghai International Auto Show

Nissan Motor Corporation made a striking appearance at the 2025 Shanghai International Auto Show on April 23, showcasing its first global plug-in hybrid pickup, the Frontier Pro PHEV, alongside the fully electric sedan, the N7. This event highlighted Nissan’s achievements in accelerating electrification and smart transformation in China. As one of the earliest foreign brands to enter the Chinese market, Nissan is committed to a strategy of “in China, for China, and towards the world,” marking a new chapter in its technological advancement in the age of electrification and intelligence.

The Chairman of Nissan China Management Committee and President of Dongfeng Motor Co., Stephen Ma, stated, "This year, Nissan has launched a new global strategy, tailoring market strategies for different regions and developing product portfolios based on market demand while strengthening collaboration with local partners. Two years ago, we partnered with Dongfeng Group to initiate the 'in China, for China, towards the world' strategy, which serves as our action framework. Nissan is enhancing its R&D capabilities, introducing more new energy vehicles, and is keen to achieve significant breakthroughs in exports within this year, all while embodying our brand proposition of 'Excitement by NI'."

<b>Accelerating Electrification and Intelligent Transformation</b>
To meet the increasingly diverse travel needs of Chinese consumers, Nissan is rapidly introducing a balanced product lineup aimed at providing various vehicles, including sedans, SUVs, and pickups, along with a range of power solutions, including gasoline, fully electric, plug-in hybrid, and range-extender options. Ma announced, "By the summer of 2027, we will launch ten new energy vehicles, increasing our Nissan brand offerings from five to nine, with even more models to follow."

With the global debut of the <b>Frontier Pro PHEV</b> at the Shanghai auto show, Nissan reached another significant milestone in its development in China. The Frontier Pro PHEV is Nissan's first globally designed, developed, and manufactured pickup in China, collaboratively created by the Zhengzhou Nissan Sino-Japanese R&D team. It is the first global model launched under Zhengzhou Nissan's "Global Multi-Purpose Off-Road Platform," integrating the latest plug-in hybrid technology suitable for the world's largest new energy vehicle market, along with decades of pickup experience from Nissan and Zhengzhou Nissan. The introduction of the Frontier Pro PHEV not only redefines the value boundaries of pickups but also drives Zhengzhou Nissan's transformation towards "off-road, new energy, and internationalization."

Nissan has earned the trust of global customers over decades in the pickup market with its commitment to craftsmanship and quality. The Frontier Pro PHEV embodies the four superior capabilities of "upgraded power, upgraded scenarios, upgraded efficiency, and upgraded safety," achieved through a complementary fuel-electric system that balances range, power, and economy. Empowered by new technologies, the Frontier Pro PHEV combines "rugged genes, smart technology, and cross-functional expansion," equipping it with essential capabilities for the new energy era. It boasts over 410 horsepower and 800 Nm of torque, enabling it to tow loads of up to 3.5 tons. While retaining the robust characteristics of traditional pickups, the Frontier Pro PHEV can also achieve up to 135 kilometers of zero-emission driving in electric mode, achieving a perfect balance between performance and environmental friendliness. Additionally, the L2 combined driving assistance enhances the driving experience with both intelligence and safety.

Furthermore, the Frontier Pro PHEV features all-terrain four-wheel drive, an intelligent cockpit, and multiple advanced functions such as V2L (Vehicle to Load), breaking away from the traditional single-use perception of pickups and offering users a blend of diverse lifestyle possibilities, making driving a pickup uniquely enjoyable.

<b>Showcasing Nissan's "Chinese Strength"</b>
The Dongfeng Nissan "N7" pure electric sedan, currently available for pre-order, also shared the stage. From its concept presentation at the Beijing Auto Show in April 2024 to its nationwide pre-order launch in April 2025, this rapid development exemplifies Nissan's execution of its "in China, for China" strategy in collaboration with its partner, Dongfeng Motor Corporation. Dongfeng Nissan has delivered a "N7 report" focusing on "most family" technology, products, and experiences.

The N7, developed under Nissan's new energy Tianyan architecture by its joint venture Dongfeng Nissan Passenger Vehicle Company, marks a crucial milestone in Nissan's acceleration of electrification and intelligence. Designed with utmost comfort, intelligence, and security, it targets Chinese family users and incorporates five leading industry technologies: AI zero-pressure cloud blanket seats, all-domain intelligent anti-motion sickness technology, an end-to-end combination driving assistance system, the NISSAN OS super vehicle system, and a super-safe battery tested under the most stringent conditions.

Thanks to its strengths in "ultra comfort, ultra intelligence, and ultra reliability," the N7 has surpassed 5,000 pre-orders as of April 22. It will officially launch in Guangzhou on April 27, with Dongfeng Nissan promising to reveal more exciting product highlights and competitive pricing.

<b>Commitment to "In China, For China, Towards the World"</b>
With the impressive debut of the Frontier Pro PHEV and the N7, Ma emphasized, "Both the N7 and the Frontier Pro PHEV are globally launched models premiering in China. Leveraging Nissan's extensive global dealership network, they will reach the world within a year, enriching Nissan’s global product lineup. This is the best proof of Nissan's commitment to 'in China, for China, towards the world.'

At the exhibition, the Nissan Formula E Gen3 EVO race car, representing the Nissan Formula E team in the ABB FIA Formula E Championship, also made a stunning appearance. As the first Japanese automaker to participate in this top international electric vehicle competition, Nissan has been involved in Formula E for seven consecutive seasons, showcasing its technological prowess "from track to street" and bringing the excitement of electric vehicle racing to more fans and users. During the upcoming Formula E event in Shanghai at the end of May, the Nissan team will present the extraordinary charm of electric racing and top drivers to the Chinese audience.

As a leader in the transformation of the Chinese automotive industry, Nissan will continue to uphold its commitment to "in China, for China, towards the world," integrating its global strengths with local advantages in China. The company aims to accelerate electrification and intelligent transformation, offering a more balanced product lineup to meet the diverse needs of Chinese consumers and demonstrating a firm commitment to long-term development in China while collaborating with local partners to promote the prosperity of the Chinese automotive industry.