Nissan Unveils First Plug-In Hybrid Pick-Up Frontier Pro PHEV at 2025 Shanghai International Auto Show

On April 23, 2025, Nissan unveiled its first global plug-in hybrid pickup truck, the Frontier Pro PHEV, alongside the N7 all-electric sedan at the 2025 Shanghai International Automobile Industry Exhibition. This event showcased Nissan’s latest achievements in accelerating electrification and intelligent transformation in China. As one of the first foreign brands to enter the Chinese market, Nissan is committed to a strategy of “In China, For China, and Towards Global” as it embarks on a new journey in the era of electrification and intelligence.

Stephen Ma, Chairman of Nissan China Management Committee and President of Dongfeng Motor Co., Ltd., stated, "This year, Nissan has initiated a new global strategy, developing regional market strategies and product combinations based on market demand while strengthening collaboration with local partners. Alongside our global strategy, we have quickly recognized changes in the Chinese automotive market. Two years ago, we launched the 'In China, For China, and Towards Global' strategy with our local partner, Dongfeng Group, which has become our action program. Nissan is further enhancing its R&D capabilities and introducing more new energy vehicles, aiming for significant export breakthroughs within the year, fully embodying our brand proposition of 'Enjoyment by NI'."

In response to the increasingly diverse mobility needs of Chinese consumers, Nissan is rapidly introducing a balanced product lineup, offering a variety of vehicle types, including sedans, SUVs, and pickups, as well as diverse power solutions including fuel, electric, plug-in hybrid, and range-extended options. Ma announced, "By summer 2027, we will launch ten new energy vehicles, increasing the Nissan brand's offerings from five to nine models, with even more to come."

The global debut of the <b>Frontier Pro PHEV</b> marks a significant milestone in Nissan's development history in China. This is the first global pickup model designed, developed, and produced in China by Nissan, crafted by the Zhengzhou Nissan Sino-Japanese R&D team. It is the first global model launched under Zhengzhou Nissan's "Global Diverse Off-Road Platform," integrating cutting-edge plug-in hybrid technology from the world’s largest new energy vehicle market and leveraging decades of pickup experience from both Nissan globally and Zhengzhou Nissan.

The introduction of the <b>Frontier Pro PHEV</b> not only redefines the value boundaries of pickups but also drives Zhengzhou Nissan's acceleration towards "off-road, new energy, and internationalization." Nissan has earned the trust of global customers through decades of dedication to the pickup market, characterized by craftsmanship and superior quality. The <b>Frontier Pro PHEV</b> features four key strengths of "superior power, superior scenarios, superior energy consumption, and superior safety," achieving the best balance of range, power, and economy through its hybrid power system.

With over 410 horsepower and 800 Nm of torque, the <b>Frontier Pro PHEV</b> can tow up to 3.5 tons while still maintaining traditional pickup toughness. It can also achieve a zero-emission driving range of up to 135 kilometers in pure electric mode, perfectly balancing performance and environmental friendliness. Enhanced by L2 combined driving assistance, it offers a driving experience that combines intelligence and safety. Furthermore, the <b>Frontier Pro PHEV</b> features advanced functions such as all-terrain four-wheel drive, an intelligent cockpit, and V2L (Vehicle to Load) capabilities, breaking the traditional perception of pickups as single-purpose vehicles and providing users with diverse lifestyle possibilities.

Simultaneously, the <b>N7</b>, also making waves with its ongoing pre-orders, showcases "Chinese speed" as it debuted at the 2024 Beijing Auto Show and commenced nationwide pre-orders in April 2025, all within a year. This is a testament to Nissan's commitment to "In China, For China" alongside its partner Dongfeng Motor. The <b>N7</b> is the first all-electric model developed under Nissan's new energy evolution framework by Dongfeng Nissan, marking a significant milestone in Nissan's electrification and intelligent transformation. Targeted at Chinese family users, the <b>N7</b> features industry-leading technologies, including AI zero-pressure cloud blanket seats, comprehensive intelligent anti-motion sickness technology, end-to-end combination driving assistance, the NISSAN OS super vehicle system, and ultra-safe batteries that have undergone rigorous testing.

As of April 22, pre-orders for the <b>N7</b> exceeded 5,000 units. The model is set to be officially launched in Guangzhou on April 27, where Dongfeng Nissan will reveal more exciting product highlights and competitive pricing.

With the stunning introductions of the <b>Frontier Pro PHEV</b> and <b>N7</b>, Stephen Ma emphasized, "Both the N7 and the Frontier Pro PHEV are globally launched models premiering in China. Leveraging Nissan's global dealer network, they will reach international markets within a year, enriching Nissan's global product line. This is the best proof of Nissan's commitment to 'In China, For China, Towards Global.'

Nissan continues to uphold its commitment to "In China, For China, Towards Global" as it showcases the Nissan Formula E Gen3 EVO race car, representing the Nissan Formula E team in the ABB FIA Formula E Championship. As the first Japanese automaker to participate in the top international electric vehicle racing series, Nissan has been involved in the Formula E Championship for seven consecutive seasons, showcasing its technological prowess from racetracks to streets and sharing the thrill of electric driving with enthusiasts and users alike. At the upcoming Formula E event in Shanghai at the end of May, the Nissan team will present the extraordinary charm of electric racing to Chinese audiences.

Rooted in the transformative wave of the Chinese automotive industry, Nissan remains committed to its promise of "In China, For China, Towards Global," leveraging its global strengths and local advantages to accelerate electrification and intelligent transformation. Nissan aims to meet the diverse needs of Chinese consumers with a balanced product lineup, demonstrating its determination for long-term development in China and collaborating with local partners to promote the prosperity of the Chinese automotive industry.

Nissan's journey in China began in 1973, and since entering the market, the company has deeply participated in and witnessed the growth of the Chinese automotive industry, contributing to it while bringing the passion and innovation of the Nissan brand to China. In 2024, Nissan will launch its new brand proposition, "Enjoyment by NI," continuing to fulfill its promise of "In China, For China," with customized market strategies to deepen its commitment to the Chinese market.

Nissan (China) Investment Co., Ltd. is a wholly-owned subsidiary of Nissan, managing investments in China alongside Nissan Motor Company, including design, R&D, mobility services, and parts exports. Dongfeng Motor Co., Ltd. is a joint venture between Nissan and Dongfeng Motor Company, encompassing three business segments: Dongfeng Nissan Passenger Vehicle Company manages passenger vehicles under the Nissan, Venucia, and Infiniti brands; Zhengzhou Nissan Automobile Co., Ltd. oversees light commercial vehicles under the Nissan and Dongfeng dual brands; and Dongfeng Motor Parts (Group) Co., Ltd. manages automotive equipment and parts R&D, manufacturing, and sales.

For more news and information about Nissan in China, please visit the official Nissan China website and our social media platforms:
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Nissan has been committed to its corporate philosophy of "Driving Innovation, Enriching Lives" since its establishment in 1933, leading industry development through innovative technology and superior quality. In 2021, Nissan launched the "Nissan Motor 2030 Vision," empowering future mobility. In 2024, Nissan will witness transformation through "The Arc Nissan Electric Arc Plan," driving towards the future. For more information about Nissan's products, services, and sustainability strategies, please visit the Nissan news website <a href='http://nissan-global.com'>nissan-global.com</a>, or follow Nissan on Facebook, Instagram, Twitter, and LinkedIn for updates and check YouTube for the latest videos.