The new energy vehicle market is witnessing a fresh round of price competition. As of May 29, 2025, at 09:16, the new energy vehicle ETF (159806) experienced a 5.41% increase in its 5-day trading period. According to recent statistics, the production and sales volume of new energy vehicles in April showed an impressive growth of over 30% compared to the previous year. This remarkable performance raises questions about the future of new energy vehicle prices amid fluctuations in market conditions, inventory levels, and financial trends.
On Friday, major automakers launched a promotional event coinciding with the “618” sales surge. This year’s promotions are expected to be more aggressive than previous years, featuring various limited-time offers. For instance, the Haima brand introduced 22 models of its intelligent vehicles, with prices starting as low as 55,800 yuan for limited-time offers. In contrast, the Changan brand offered 12 models with initial pricing dropping to 63,800 yuan.
This pricing strategy has already reached the 60,000 yuan range, directly impacting the pricing lines of traditional fuel vehicles. Reports indicate that this is the third round of price cuts in just two months, demonstrating a strong trend in the push for competitive pricing. The price discounts have compelled many manufacturers to follow suit, leading to new price reductions being announced shortly after the initial ones, particularly among low-end models.
Several manufacturers have reported significant price cuts starting from May 25, with leading brands such as Geely announcing new pricing strategies shortly thereafter. Notably, the popular model “Geely Star” has also seen price reductions, with limited-time prices dropping to 59,800 yuan. Other models like the Geely L6, Xingyue 7, and E5 also received substantial discounts, with prices set at 69,800 yuan, 79,800 yuan, and 89,800 yuan respectively.
Despite the aggressive pricing tactics, some analysts, including Tim Hsiao, noted that while price cuts have been implemented since April, the current market dynamics suggest a strong demand persisting in the new energy vehicle segment. This demand is expected to continue influencing future pricing strategies as the market evolves.
In summary, the new energy vehicle sector is currently in a phase of intense price competition, driven by a combination of high demand, promotional sales events, and strategic pricing adjustments by various manufacturers. As the market continues to develop, it will be essential to monitor how these changes impact consumer behavior and overall market stability.
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