MOVA Dominates AWE 2026 with Innovative Robotic Vacuum Cleaners

AWE 2026 witnessed the impressive showcase of MOVA’s robotic vacuum cleaners, highlighting its leadership in the market. During the exhibition, MOVA introduced a stunning array of products, including the Pilot 70 flying vacuum cleaner, V70 Ultra, Z70 Pro flagship model, P70 Pro Ultra, and the V60 MOBIUS for zoned cleaning. Notably, the MOVA P70 Pro Ultra stood out and received the 2026 AWE Applan Award for Innovation. Additionally, actor Song Weilong, as the brand ambassador, graced the event, elevating the MOVA brand’s visibility and creating a perfect synergy between technology and popularity.

Moreover, MOVA officially launched its first self-developed chip, the M10, at AWE, which is specifically designed for robotic vacuum scenarios. This chip integrates the core functions of control, perception, and decision-making into one cohesive system. MOVA’s commitment to innovation has solidified its dominant market position.

As the industry becomes increasingly competitive, MOVA remains at the forefront of innovation. Upon entering the MOVA exhibition, it is clear that amidst a landscape of homogenization, MOVA consistently brings forth novel ideas. Previously, robotic vacuum cleaners enjoyed a significant market growth rate, far exceeding that of traditional appliances. However, as technology advances and market penetration increases, the robotic vacuum sector has begun to experience a saturation of features and similar designs.

According to the latest data from Runto Technology, while the sales of robotic vacuum cleaners in China are projected to grow by approximately 10% in 2025, brands face considerable profit pressure due to intense technological competition and price wars. The MOVA exhibition at AWE 2026 presented a refreshing perspective outside this competitive struggle.

The standout product was the MOVA Pilot 70, the industry’s first flying vacuum cleaner. By combining drone technology with vacuum functionality, the Pilot 70 expands cleaning capabilities from a two-dimensional plane to a three-dimensional space. When it needs to clean another floor, the Pilot 70 can take off and autonomously fly to the second floor, terrace, sunroom, or attic. This innovation eliminates the need for multiple devices or manual transport for traditional duplex users, aiming to accomplish the cleaning of an entire building with a single machine.

In addition to the flying vacuum cleaner, MOVA also showcased the Z70 Pro, known for its superior cleaning and obstacle-crossing capabilities. Featuring deep-press water washing with a 3D fluffy roller technology, it effectively removes stubborn dirt. The MOVA V70 Ultra focuses on extensive coverage, with brush and mop extensions that reach areas three times more than standard vacuums. The V60 MOBIUS introduced the innovative MopSwap Hub, allowing for the automatic switching of cleaning cloths based on floor material, showcasing MOVA’s responsiveness to user needs.

In the realm of software innovations, MOVA has also made significant strides. While competitors focus on traditional features like automatic dust collection and self-cleaning, MOVA has developed the Universal Object Recognition Obstacle Avoidance Technology. This allows the vacuum to not only rely on its existing database for obstacle avoidance but also enables users to manually tag obstacles and customize cleaning strategies. This advancement gives the vacuum a more human-like judgment capability, enhancing its cleaning effectiveness in diverse home environments.

Another unique technology introduced by MOVA is the Core Protection Fast Charging, which improves charging speed by 30% compared to previous models and allows for battery replenishment during cleaning. This ensures extended cleaning time while safeguarding the battery and components through intelligent temperature control.

MOVA’s innovative strategy encompasses both hardware and software advancements, showcasing a daring and imaginative product approach. Their commitment to self-developed chips, particularly the M10, positions MOVA for future competitiveness. In the consumer electronics sector, self-developed chips have evolved from a niche pursuit to a critical survival strategy for leading brands. As hardware specifications reach saturation, proprietary chips become essential for product differentiation.

At AWE, MOVA unveiled its self-developed chip strategy and introduced the M10 chip. The company plans to transform long-accumulated algorithmic capabilities into a native chip capability, creating an integrated AI engine for control, perception, and decision-making. MOVA aims to build a comprehensive self-reliant system encompassing chip design, algorithms, and hardware structure.

Unlike traditional general-purpose chips, the M10 is tailored to create a “dedicated brain” for robotic vacuums, achieving deep customization for robotic scenarios. This specialized chip can handle complex tasks such as object recognition and room modeling more efficiently than general-purpose chips, allowing for high-performance local AI computation without excessive memory consumption.

This innovation means that the robotic vacuum can recognize objects and construct maps in real-time, enhancing its agility and preserving user privacy by processing sensitive data locally. The M10 chip employs a customized architecture specifically for AI computation, significantly reducing power consumption and enabling continuous high-intensity local AI processing without increasing battery load.

As a key entry point for home data, the chip’s capabilities may also support broader ecological collaborations. For example, data collected by MOVA vacuums regarding home layouts and cleaning frequencies could be shared with air purifiers and air conditioning units to optimize their operation.

Ultimately, MOVA has rapidly established its authority in the robotic vacuum market, achieving remarkable growth since its inception in 2024. By 2025, MOVA’s global revenue surpassed 2 billion yuan, with over 80% of that from overseas sales. The flagship model reached the top three on Amazon in Europe, with market share in Germany peaking at 17%. Currently, MOVA products are present in over 1.4 million households across more than 100 countries and regions, and the company has opened 1400 physical stores globally, with membership exceeding 4 million.

In January 2026, MOVA hosted a global strategic release event in Silicon Valley, showcasing its technological leadership to the international investment community and tech media. The futuristic Pilot 70 attracted significant attention, being described as “more advanced than conceptual products.” Furthermore, on New Year’s Eve 2026, MOVA was featured as a strategic partner in the CCTV Spring Festival Gala, marking a significant national endorsement of its capabilities.

The combination of impressive revenue figures, recognition in Silicon Valley, and high-level brand endorsements illustrates MOVA’s transformation from a challenger to a defining entity in the premium tech landscape. This series of achievements clearly demonstrates that MOVA’s industry-leading position is not coincidental but rather the result of a well-executed strategy focused on technology, product excellence, and innovation.