Molex Launches TrackLabel BLE Printable Asset Labels for Enhanced Supply Chain Visibility and Real-Time Location Tracking

Molex Introduces TrackLabel BLE Printable Asset Labels with Real-Time Location Sensing to Enhance Supply Chain Visibility, Logistics, and Inventory Monitoring

Molex, a global leader in electronics and connectivity innovation, has unveiled its new TrackLabel BLE Printable Asset Labels. These labels provide real-time location tracking data designed to improve operational efficiency, security, and visibility throughout global supply chains.

### Key Features of TrackLabel

– **Versatile Design**: The TrackLabel features the thinnest form factor available, a peel-and-stick design, and a patent-pending activation mechanism for flexible and fast placement.
– **Bluetooth Low-Energy (BLE) Integration**: This technology facilitates the transmission of accurate location data over long distances, enabling seamless connectivity.
– **Environmental Monitoring**: The labels track the movement of high-value, temperature-sensitive goods, supporting regulatory compliance and maintaining product integrity.
– **Wide Application Range**: TrackLabel is ideal for various industries, including automotive, food and beverage, industrial automation, healthcare, manufacturing, pharmaceuticals, and telecommunications.

### Enhancing Supply Chain Management

“With TrackLabel, Molex leverages decades of expertise in flexible printed circuits, wireless connectivity, sensors, and thin-film batteries to assist customers in optimizing critical logistics and operational workflows,” stated Dave Atkinson, VP and GM of Industrial Solutions at Molex. “Providing real-time status updates on the location and condition of critical assets allows shippers to maintain chain-of-custody, ensure product integrity, and meet regulatory compliance.”

### Advanced Technology

Unlike traditional RFID labels, BLE label technology provides superior read range, reduced infrastructure costs, and enhanced data transmission capabilities. The TrackLabel stands out in the emerging BLE label market by combining an ultra-thin profile of less than one millimeter with an easy-to-implement activation mechanism. Users simply peel and stick the flexible label onto any asset, which automatically activates the battery from sleep mode, optimizing battery life.

The active BLE technology in TrackLabel integrates with existing BLE infrastructure, including gateways and smartphones, ensuring reliable connectivity with a read range of up to 100 meters. Additionally, TrackLabel supports environmental monitoring capabilities, offering vital data for sensitive or high-value items and providing precise control over storage and transport conditions.

### Transforming Product Monitoring

The ability to monitor temperature, humidity, and exposure to ambient light is crucial for maintaining the quality and safety of perishable goods, particularly in cold-chain operations for food and pharmaceutical applications. This discreet and low-profile asset tracking solution also enhances operational efficiencies and visibility across various sectors, including automotive, industrial automation, healthcare, manufacturing, and telecommunications.

TrackLabel utilizes a non-lithium-based battery that is disposable and compliant with air-shipment regulations, adhering to internationally accepted standards for global deployment. It is also thin enough to pass through standard label printers and can be customized with graphics and logos.

### Product Showcase and Availability

TrackLabel BLE Printable Asset Labels will be showcased at the Molex Booth (No. 939) and the InPlay, Inc. Booth (No. 708) at Sensors Converge 2025, taking place at the Santa Clara Convention Center from June 24-26, 2025. TrackLabel is a finalist in the 2025 Best of Sensors Awards, which celebrate the next wave of technological innovations. Select samples are currently available, with full production quantities expected later this year.

Molex will also present other innovations, including solutions that integrate lightweight, flexible circuitry, wireless connectivity, sensors, and thin-film batteries to meet the requirements of connected devices across various industries.

### About Molex

Molex is a global electronics leader dedicated to creating a more connected world. With operations in over 38 countries, Molex drives transformative technology innovation in sectors such as consumer devices, aerospace and defense, data centers, telecommunications, transportation, industrial automation, and healthcare. Through strong customer relationships, unparalleled engineering expertise, and a commitment to quality and reliability, Molex realizes the infinite potential of “Creating Connections for Life.” For more information, visit [www.molex.com](http://www.molex.com).