MeitY Collaborates with Brandworks Technologies to Boost Lithium-Ion Battery Innovation in India

MeitY Partners with Brandworks Technologies to Accelerate Innovation in Lithium-Ion Battery Technology

The partnership aims to enhance and expand India’s indigenous manufacturing technologies and applications in electric vehicles (EV), mobile devices, and electronics, with a strong emphasis on rechargeable batteries.

In a significant step towards fostering innovation in rechargeable battery technology (RBT), the Ministry of Electronics and Information Technology (MeitY) has entered into a Memorandum of Understanding (MoU) with Brandworks Technologies Pvt Ltd, a leader in electronics manufacturing and design. This strategic alliance highlights Brandworks’ position as a frontrunner in tech-driven manufacturing and aligns with India’s ambition to become a global hub for advanced electronics production.

A Leap Towards Renewable Energy Solutions

The MoU centers on advancing lithium-ion battery technology, which is crucial for consumer electronics, electric vehicles, power plants, and data centers. By utilizing Brandworks’ in-house research and development capabilities, Design for Manufacture and Assembly (DFMA) expertise, and agile manufacturing techniques, this collaboration aims to create cost-effective, high-performance batteries designed for both domestic and international markets. This initiative complements the Government of India’s “Make in India” and “Atmanirbhar Bharat” campaigns, promoting self-reliance and technological independence.

The MoU: Catalyzing Next-Gen Battery Technology

Under the MoU, Brandworks Technologies will work alongside MeitY to:

• Enhance R&D in Lithium-Ion Tech: Develop batteries with increased energy density, faster charging capabilities, and longer lifespans using DFMA-driven designs for scalable production.
• Localize Supply Chains: Minimize import reliance by connecting with local component suppliers.
• Adopt Green Manufacturing: Implement environmentally friendly processes to reduce carbon footprints.
• Skill Development: Train over 500 technicians in advanced battery assembly, agile production techniques, and quality control by 2030.

This initiative builds on Brandworks’ legacy in power bank manufacturing, where it has established itself as a pioneer of compact and efficient lithium-ion solutions. The company has seen a remarkable 101% year-on-year revenue growth and has invested significantly in engineering for AI-driven automation, positioning it to spearhead India’s advancements in next-generation battery innovation.

Brandworks Technologies: A Leading Electronic Manufacturing Services Provider

Founded in 2017 as a power bank assembly unit, Brandworks has transformed into a powerhouse in electronics manufacturing, serving over 40 prominent Indian electronics brands. Based in a 210,000 sq. ft. facility in Mumbai, the company operates 45 production lines—including two Surface Mount Technology (SMT) lines—producing over 500,000 units monthly. Its diverse portfolio includes consumer electronics (soundbars, Bluetooth speakers, dashcams), wearable technology (earpods, bodycams), IoT-enabled devices (sound boxes), and mobile accessories, making it a preferred OEM/ODM partner for both national and international brands.

Engineering Excellence and Technological Prowess

Brandworks’ manufacturing ecosystem incorporates advanced tools such as SAP and Manufacturing Execution Systems (MES) for comprehensive traceability and efficiency. The company leverages its DFMA strengths to optimize product designs, enabling seamless assembly that reduces material waste and production costs by 20%. A dedicated team of over 30 engineers specializes in Internet of Things (IoT), AI-driven surveillance systems, and devices based on the Laura-1 protocol. This robust design and technical approach facilitates rapid prototyping and shorter production cycles, allowing Brandworks to help clients quickly adapt to changing market demands. The company’s proprietary supply chain tool also cuts sourcing time by 30%, while collaborations with over 50 Independent Design Houses (IDHs) provide customized, cost-optimized solutions at the Bill of Materials (BOM) level.

Commitment to Society

Social responsibility is central to Brandworks’ operations. The company employs over 1,200 individuals, with 70% being women, many of whom hold supervisory and managerial positions, fostering an inclusive industrial community. It emphasizes a localized supply chain and skill development that meets global standards (e.g., ISO, RoHS) in compliance, thus reinforcing a robust manufacturing ecosystem that benefits the broader electronics industry.

Our Leadership – A Force to Reckon With

Ms. Nikita Kumawat, Managing Director of Brandworks, stated, “This partnership with MeitY is a testament to our relentless pursuit of innovation. By integrating DFMA and Agile Manufacturing, we are accelerating product development while ensuring that our lithium-ion solutions are sustainable and globally competitive. Lithium-ion technology is pivotal to India’s energy future, and our expertise in scalable, high-tech manufacturing will help democratize access to world-class battery solutions.”

Mr. Ishwar Kumhar, CEO of Brandworks, added, “Brandworks embodies the spirit of ‘Make in India.’ Our technical expertise, agile adaptability, and commitment to quality make us the ideal partner to drive our mission of transforming India into a global leader in electronic manufacturing.”

Future Roadmap

Brandworks plans to make significant investments in R&D, focusing on solid-state batteries and smart energy storage systems while further integrating DFMA and agile methodologies to optimize production. The company aims to establish a dedicated battery-manufacturing unit by 2030, targeting a production capacity of 1 million units monthly. These efforts will be supported by collaborations with integrated circuit (IC) providers and academic institutions to keep pace with global technology trends.