Male Consumers Drive 58% of Portable Energy Storage Market in China: Insights from the 2025 Consumer Report

58% of male consumers dominate the portable energy storage market! A report on portable energy storage in China reveals significant consumer insights for 2025.

According to research conducted by HXR Consulting, the share of male consumers in the portable energy storage market has reached 58%, indicating a strong trend of consumption led by young men. The “Insights 2025” series employs scientific sampling methods, gathering data from 1,138 respondents to ensure the representativeness and reliability of the findings. This report provides key insights into the core consumer demographics and market potential, serving as a vital basis for strategic decision-making by brands and industry professionals.

1. Characteristics of Core Consumer Groups: Young Men Lead the Market

The consumer survey on portable energy storage conducted by HXR Consulting in July 2025 shows that male consumers account for 58%, while female consumers make up 42%, highlighting a clear male dominance. In terms of age, the group aged 26-35 represents the largest segment at 31%, followed by the 36-45 age group at 26%, indicating that middle-aged and young consumers form the primary market. In terms of income, individuals earning between 50,000 to 80,000 yuan annually constitute 29% of the respondents, marking this as the largest income bracket and indicating a significant demand from the middle-income group. Regarding purchasing decisions, 45% of purchases are made independently by individuals, while only 15% are via corporate procurement, reflecting that the product primarily caters to personal consumption. Geographically, 22% of sales come from first-tier cities, 28% from new first-tier cities, and 25% from second and third-tier cities, suggesting a wide regional market coverage.

Data Source: HXR Consulting 2025 China Portable Energy Storage Consumer Insights Report, N=1138

2. Consumer Behavior and Product Preferences: High Market Penetration with Emphasis on Multifunctionality

According to HXR Consulting’s survey, 35% of participants are first-time buyers, indicating substantial market penetration potential; 27% of users purchase the product once a year, reflecting good durability. In terms of product specifications, 55% of respondents prefer products with a capacity range of 201-500Wh, and 25% prefer devices with multiple output ports, highlighting a demand for multifunctional products. Additionally, 20% of respondents favor products that support solar charging, showcasing the growing emphasis on environmental sustainability. Lightweight products are more popular, accounting for 18%, compared to 15% for heavier models, indicating that portability is a significant consideration.

Data Source: HXR Consulting 2025 China Portable Energy Storage Consumer Insights Report, N=1138

In summary, the portable energy storage market is primarily driven by young males with middle-income levels, where personal consumption holds a dominant position and the market shows substantial penetration potential. This article presents only a portion of the consumer characteristics and behaviors outlined in the 2025 China Portable Energy Storage Consumer Insights Report. The complete report contains additional data, consumer profiles, channel strategy recommendations, and a detailed analysis spanning 62 pages. HXR Consulting has focused on research and strategic consulting in the consumer and retail sectors since its establishment in 2002, leveraging in-depth market research capabilities to help enterprises navigate market trends. For more industry insights and data, please refer to the complete report.

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