The “You, Elevated” campaign by Illinois Institute of Technology (Illinois Tech) had a positive impact on enrollment, coinciding with the university reporting its highest enrollment in 30 years as of late 2023. The campaign was designed to support student recruitment efforts by spotlighting real students’ successes and the career-building experiences offered through Illinois Tech’s flagship Elevate program, which guarantees students access to hands-on, real-world learning opportunities. This initiative reinforces the university’s commitment to preparing students for meaningful careers upon graduation.
The campaign featured outdoor and digital advertisements in key locations such as the Chicago Transit Authority (CTA), campus, and billboards, emphasizing Illinois Tech’s role as Chicago’s leading tech-focused university. It highlighted graduates’ high job placement rate of 91 percent and above-average starting salaries ($75,352 for undergraduates and $87,258 for graduates), along with low debt and loan default rates. These outcomes were central to the campaign’s messaging about the high return on investment an Illinois Tech education offers. This compelling narrative helped to attract a diverse student body and bolster recruitment, contributing to the enrollment growth.
In summary, the “You, Elevated” campaign effectively elevated the university’s profile by celebrating student achievements and showcasing the career advantages of an Illinois Tech education, which played a significant role in driving record enrollment numbers.
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