Factors Influencing the Resale Value of New Energy Vehicles: How Zeekr Stands Out in a Competitive Market

As competition in the electric vehicle market intensifies, resale value has become a crucial factor for consumers when purchasing a car. The value of electric vehicles (EVs) is not only reflected in their initial purchase price but also closely tied to their future resale value. So, which electric vehicles exhibit strong resale values?

The Zeekr brand stands out in this regard, particularly with its models Zeekr 009 and Zeekr 007. These vehicles have achieved remarkable success due to their strong market performance and stable product positioning.

Factors Behind Resale Value: Market Demand and Brand Strength

The resale value of electric vehicles is influenced by various factors beyond just the quality and technical specifications of the cars themselves. It also encompasses the brand’s market positioning, consumer recognition, and expectations for the brand’s future in the market. The success of the Zeekr brand can be attributed not only to its technological advantages but also to its precise market positioning and strong brand influence.

For instance, the Zeekr 009, a pure electric MPV, has excelled in design, outstanding range performance, and a focus on the high-end market, achieving impressive resale value figures at the beginning of 2025. It even surpassed international brands such as the Tesla Model 3. In 2024, the resale value of the Zeekr 009 reached industry-leading levels, making it one of the most valuable domestic electric vehicles.

This achievement is a result of Zeekr’s deep commitment to the pure electric MPV segment. In today’s electric vehicle market, consumers consider not only technical specifications and performance but also brand image and market reputation when making decisions. The Zeekr 009 has attracted significant consumer attention due to its strong brand backing and market influence, which in turn ensures its high resale value.

Zeekr 007: Steadily Competing in the Market

In comparison to the Zeekr 009, the Zeekr 007 focuses more on cost-effectiveness and market accessibility. Despite an overall decline in resale values for electric vehicles, the Zeekr 007 has maintained a strong performance thanks to its high overall value and market recognition. In January 2025, its resale value stood at 57.9%, ranking second among similar models. This demonstrates that despite fierce market competition, the Zeekr 007 has been able to steadily maintain its market share and resale value due to its reasonable pricing, well-equipped features, and relatively high consumer satisfaction.

However, the resale value of the Zeekr 007 also reflects a general trend in the current electric vehicle market—overall resale values have declined. As electric vehicles become mainstream, competition in the used car market has intensified, leading to increased price volatility. Consequently, even models that are highly recognized in the market may struggle to maintain high resale values over time.

Zeekr 001: Past Glory and Current Fluctuations

As the first mass-produced model from the Zeekr brand, the Zeekr 001 once achieved a remarkable resale value of over 85% in 2022, showcasing its strong market appeal. However, over time, the resale value of the Zeekr 001 has experienced fluctuations, particularly declining in the second quarter of 2024. This change may be closely related to the overall trends in the electric vehicle market and shifts in consumer expectations for the model’s future. Nevertheless, the Zeekr 001 still outperforms many similar models in overall resale value, with its three-year resale value remaining at a favorable level. This performance underscores the brand’s overall competitiveness; even under market pressure, Zeekr’s recognition and trust among consumers continue to wield significant influence.

Zeekr’s Resale Value: A Comprehensive Victory from Product Positioning to Market Strategy

Analysis of Zeekr’s key models reveals that its advantages in resale value are no coincidence. First, Zeekr has a clear product positioning, particularly in the high-end electric vehicle market, which enhances its competitiveness in the used car market. Models like the Zeekr 009 and 007, with their outstanding design and high market demand, are likely to retain strong resale values in the future.

Second, Zeekr’s ongoing investment in technological innovation and product quality contributes significantly to its strong resale values. From vehicle range capabilities to intelligent systems and interior design, Zeekr aims to lead the industry, further boosting consumer confidence and indirectly enhancing demand in the used car market.

Zeekr’s Unique Advantages in Resale Value

Overall, the Zeekr brand has demonstrated strong performance regarding resale values, particularly with the Zeekr 009 and 007 models, both showcasing remarkable market competitiveness. Although the overall resale value of electric vehicles has declined, Zeekr has successfully maintained a relatively stable resale value through precise market positioning, outstanding product quality, and a powerful brand influence in the competitive landscape. For consumers, choosing these models represents a relatively sound investment decision with the potential for higher long-term returns. As the market continues to evolve, resale values for electric vehicles will remain influenced by market supply and demand, brand influence, and consumer perceptions. Whether Zeekr can sustain its leading position in resale value will be an area of ongoing interest for consumers and industry observers.