Changan Automobile Unveils New Era at Shanghai Auto Show with Smart Global Strategy and Innovative Models

On April 23, the 21st Shanghai International Automobile Industry Exhibition grandly opened. Changan Automobile unveiled its theme “Smart Global, Win the Future,” showcasing three major brands and their latest intelligent vehicles and technological achievements. The event highlighted Changan’s cutting-edge smart vehicles and top-notch technologies, vividly illustrating new scenarios for future intelligent mobility and demonstrating the remarkable strength and innovative charm of Chinese automobiles.

As a representative of Chinese automotive brands, Changan, Deep Blue, and Avita presented their standout models: the Changan Qiyuan Q07, Deep Blue S09, and Avita 06. The exhibition also featured Changan’s Jinzhongzhao all-solid-state battery, which made its debut, and the Tianheng chassis, offering live interactive experiences that showcased smart technology. With flying cars, humanoid robots, robotic dogs, wheeled robots, and intelligent exoskeletons, Changan brought a spectacular display of hard-core intelligent technology, outlining a clear path for the century-old company’s transformation into a smart, low-carbon mobility technology firm, announcing to the world along the Huangpu River the breakthrough journey of Chinese manufacturing.

As the first press conference of this year’s Shanghai Auto Show, Changan’s Chairman Zhu Huarong reflected on accomplishments and outlined future plans, marking the official kickoff of the 2025 Shanghai Auto Show. He stated, “The auto industry is transitioning into the ‘second half of intelligence,’ where the key factors for a company’s success—intelligence, globalization, and energy diversification—are the three major advantages of Changan Automobile. In the face of this transformation, we will fully enter a new phase of our transition into a smart low-carbon mobility technology company. By 2030, we aim to achieve total sales of 5 million vehicles, with 4 million from Changan’s brand, 3 million from new energy vehicles, and 1.2 million from overseas sales, becoming a world-class automobile brand.”

New Strategic Release: Three Plans Accelerated for a Comprehensive Transition

163 years ago, Changan Automobile’s predecessor, the Shanghai Foreign Gun Factory, was established in Shanghai. Fast forward to the morning of April 23, 2025, as the Shanghai Auto Show commenced, Changan held a high-profile brand launch event. Over 400 domestic media outlets and more than 50 international media representatives, along with 600 global partners, gathered at Changan’s booth to officially announce the acceleration of three major plans: “Shangri-La” for new energy, “Beidou Tianshu” for intelligence, and “Haina Baichuan” for globalization. In this new round of intense competition within the industrial transformation, Changan firmly holds a leading edge in intelligence, globalization, and energy diversification.

Changan believes that the future of automobiles lies in “evolutionary intelligent automotive robots” and adheres to a dual approach of self-research and collaboration. The company has already released over 20 industry-leading technologies, including “Tianshu Smart Driving,” “Tianyu Cabin,” and “Tianheng Chassis,” and has successfully been approved as one of the first pilot units for L3 intelligent connected vehicles in the country. Changan is committed to integrating global resources to develop Chinese brands as the best solution for the industry. It has established strategic partnerships with numerous high-tech companies, including Huawei, Tencent, and Horizon, with Avita investing 11.5 billion yuan to create a globally leading intelligent automotive technology public platform.

Globalization is a core pathway for the high-quality development of Chinese automobiles. Changan firmly believes that “without overseas, there is no Changan,” and “without bases, there is no Changan.” It aims to cultivate a hub for global talent and has constructed nine overseas vehicle manufacturing plants, with its first overseas new energy vehicle base in Thailand set to commence production next month. The global channel network has exceeded 9,000 outlets, and Changan plans to elevate its five major overseas markets to the same strategic level as the Chinese market, expanding its global layout from a market capacity of 30 million to 50 million and accelerating localization in these regions. This aims to facilitate a new phase of transition for Chinese automotive companies from “products going abroad” to “brands going abroad” and “industries going abroad.”

With technological advancements and the push for globalization, the multi-power approach has become essential for companies to maintain competitiveness. During the press conference at the Shanghai Auto Show, Changan announced its unwavering commitment to the BEV, REEV, PHEV, HEV, and ICE multi-power strategy over the next five years, with plans to launch 45 new products globally, including 37 in the new energy category.

New Product Showcase: Three New Cars Dazzle the World, Highlighting Changan’s Intelligent Strength

The Changan Qiyuan Q07, Deep Blue S09, and Avita 06 are the latest masterpieces from Changan, representing the technological prowess of Changan Qiyuan, Deep Blue, and Avita’s intelligent electric brands. Additionally, popular models like the Changan Qiyuan E07, Deep Blue G318, and Avita 12 drew significant attention at the Shanghai Auto Show. The Changan Qiyuan Q07, a product of 40 years of craftsmanship, was launched with a price announcement that received high praise from the audience, demonstrating Changan’s sincerity. The vehicle boasts an impressive interior space, providing a first-class experience for families, and is the only plug-in hybrid model in its class to exceed 200 km in range. It is equipped with three core technologies: “Tianshu Driving Assistance,” “Tianyu Cabin,” and “Tianheng Chassis,” featuring the new Blue Whale 3.0 plug-in hybrid and Jinzhongzhao 2.0 battery, achieving a class-leading total range of 1,400 km.

The flagship Deep Blue S09, a smart SUV with six seats, opened for pre-sale at the event. This vehicle, based on Huawei’s full-stack intelligent solutions, combines “Deep Blue Super Range Extension” and “Huawei Qian Kun Intelligence” technologies, setting a new standard for six-seat spaciousness and offering luxurious comfort for families on various travel occasions. The recently launched Avita 06 became a focal point at the exhibition, referred to by online users as “the Huawei series intelligent luxury sports sedan.” Within 48 hours of its launch, it received over 12,536 pre-orders. The Avita 06 features cutting-edge technology, including Huawei’s Qian Kun advanced combination driving assistance ADS 3.0, HarmonyOS 4.0, CATL’s 5C supercharging, and Avita’s self-developed Taihang intelligent control chassis and Kunlun intelligent range extension, providing users with an ultra-luxurious high-tech experience.

Other significant products such as the fourth-generation Changan CS75PLUS Ultra, UNI-V new Blue Whale, and Changan Hunter made impressive debuts, showcasing Changan Automobile’s continuous innovation across its entire product line, demonstrating the company’s upward momentum through the latest technologies.

New Technology Highlights: Jinzhongzhao All-Solid-State Battery Debuts, Gathering Multiple Intelligent Technological Achievements

In the face of a new wave of technological revolution and industrial transformation, Changan has consistently driven technological innovation and assumed the responsibility of technological breakthroughs, firmly grasping core technologies. At the exhibition, the Jinzhongzhao all-solid-state battery made its debut, achieving revolutionary breakthroughs in safety and energy density, with a high specific energy of 400 Wh/kg and a 70% enhancement in safety, capturing significant attention. This battery not only injects strong momentum into the high-quality development of new energy vehicles but also opens up limitless possibilities for Changan’s exploration of diversified travel methods, including land, sea, and air. By the end of this year, Changan plans to complete the test flights of flying cars; by 2028, humanoid robots will be in production.

At the center of the spotlight, the “Tianheng Chassis” was publicly demonstrated on the Changan Qiyuan E07, performing a captivating show of dance with a single button command, earning enthusiastic applause from the audience. Other exhibits included “Tianshu Smart Driving,” “Tianyu Cabin,” and the new Blue Whale 3.0, pushing the intelligent level of the Changan exhibit to new heights. The most eye-catching attraction at Changan’s booth was the first centralized demonstration of innovative achievements across three fields: airborne transportation, biomimetic robots, and intelligent equipment. This included flying cars, humanoid robots, robotic dogs, wheeled robots, and intelligent exoskeletons, showcasing future mobility technologies. Through dynamic demonstrations, audience participation was encouraged, presenting a comprehensive picture of an intelligent mobility ecosystem, clearly conveying the strategy for “land, sea, and air integrated mobility,” harmonizing a symphony of science fiction and reality.

At this year’s Shanghai Auto Show, Changan Automobile’s three major plans accelerated, and three new cars shone brightly, actively demonstrating the commitment of Chinese automotive brands to the future. From breakthroughs in new energy technologies to blueprints for intelligent mobility and the expansion of a global perspective, Changan is injecting new vitality into the global automotive industry through innovation and strength.