BYD’s New Energy Light Trucks See Record Sales Growth in Q1 Through Product, Service, and Marketing Innovations

In the first quarter of 2024, BYD’s new energy light trucks showcased impressive performance. In January, their sales surged by 30,000% year-on-year. February saw BYD continuing its strong momentum with a 373.8% year-on-year increase. Overall, the sales for the quarter reached 12,000 units, marking a 6,774% increase compared to the previous year. Industry observers believe that since the beginning of 2024, BYD has accelerated its promotion of light trucks through a comprehensive approach involving product innovation, service enhancements, and marketing strategies.

<h2>Rapid Product Iteration and Technological Advancements</h2>
To meet the diverse needs of users, BYD has achieved rapid product iteration with a strategy of <b>"platform-based technology and modular scenarios"</b>. This has resulted in a dual product matrix that encompasses both pure electric and hybrid vehicles, covering over <b>90%</b> of urban distribution scenarios.

The BYD T5EV pure electric light truck is equipped with BYD's self-developed high-safety blade battery, which balances safety and range, ensuring battery stability and reliability while alleviating user concerns about battery safety. Combined with an efficient motor and a highly integrated electronic control system, it establishes a leading <b>"three electric" technology system</b>. The T5EV offers various battery options, including <b>82kWh, 90kWh, and 100kWh</b>, supporting <b>2C fast charging technology</b>. For the 100kWh model and below, charging from <b>30%</b> to <b>80%</b> state of charge takes only approximately <b>18 minutes</b>, significantly enhancing charging efficiency. Additionally, users can opt for the mobile power station VTOL function, which offers a maximum discharge power of <b>6kW</b>, providing added convenience.

For challenging road conditions in southwestern mountainous areas, BYD has introduced the T5 Enjoy Edition, with battery options of <b>100kWh, 132kWh, and 151kWh</b>. This model features a ground clearance of <b>260mm</b>, balancing off-road capability and maintenance convenience. Its CLTC range can reach up to <b>390km</b>, making it suitable for high-intensity urban delivery and intercity logistics. Furthermore, the T5 Enjoy Edition adopts a new oil-free air compressor braking system for quicker response and is equipped with multiple active safety technologies such as ABS, TCS, EPB, and hill assist. Coupled with a <b>150kW peak power motor</b>, a 6-ton rear axle, and a high-load chassis, the vehicle's load capacity has increased by <b>15%</b>, aiding transporters in achieving greater efficiency.

For additional market segment needs, the T5EV has customized versions, such as an enhanced refrigeration system tailored for cold chain transport and a high-roof double sleeper design that meets the needs of intercity freight drivers, ensuring precise coverage of various scenarios.

<h2>Hybrid Model with Cost-Effective Solutions</h2>
The BYD T5DM hybrid model employs a <b>"equal price for oil and electricity"</b> strategy, directly targeting traditional fuel-powered light trucks. Its operational cost is merely one-third of that of diesel vehicles, providing a significant economic advantage and extended range, effectively tapping into replacement demand in the existing market. The T5DM is equipped with the world’s first flat wire motor for light trucks, which boasts a peak power of <b>150kW</b> and a generation efficiency of <b>93.2%</b>. This model utilizes a hybrid-specific <b>1.5T engine</b> with a thermal efficiency of <b>41%</b>, enabling intelligent switching among pure electric, hybrid, and fuel modes. The 2025 T5DM model has seen its battery capacity upgraded from <b>18.3kWh</b> to <b>55.39kWh</b>, with a comprehensive range exceeding <b>1000km</b>, making it ideal for users requiring long-distance transport and effectively addressing "range anxiety."

<h2>User-Centric Approach to Maximizing Value</h2>
The core value of BYD's new energy light trucks lies in generating actual benefits for users. Focusing on this, BYD enhances user operational efficiency through <b>"scenario-specific adaptations"</b> and <b>"full lifecycle cost optimization"</b>. For short-haul, high-frequency scenarios like supermarket deliveries, the T5EV's electricity cost per kilometer can be as low as <b>0.3 yuan</b>, significantly outperforming fuel vehicles. For mid to long-distance intercity freight, the T5DM hybrid model maintains a comprehensive cost of under <b>50 yuan</b> per 100 kilometers through oil-electric synergy. Assuming an average daily travel distance of <b>200km</b> over <b>300 days</b), the T5DM model can save over <b>50,000 yuan</b> in annual operating costs compared to similar fuel vehicles, allowing users to recover the purchase price difference in just two years. In terms of maintenance costs, the T5 series' three electric systems are covered by a warranty period of <b>8 years/400,000 kilometers</b>, which is <b>30%</b> longer than the industry average. The highly integrated electronic control system reduces components by <b>40%</b>, effectively lowering failure rates and maintenance costs.

<h2>Expanding Marketing Efforts</h2>
In addition to continuous product enhancements, BYD has been organizing the "Worry-Free Journey, Smart Wealth Creation" T5 appreciation events across the country since November last year. These events engage frontline user groups, allowing more users to experience and understand the value advantages of the T5 series while collecting direct feedback for ongoing product optimization. Previously, BYD invited commercial vehicle users to its headquarters through the "My BYD Friends" brand activity, fostering closer connections and enhancing user value perception and brand recognition. Through in-depth communication on brand, product technology, services, and finance, BYD has effectively identified user pain points, further refining product value and continuously giving back to users.

The strong start of 2025 marks the beginning of rapid growth for BYD's new energy light trucks. Driven by dual carbon targets, the penetration rate of the new energy light truck market is projected to reach <b>30%</b> by 2025. With self-developed technology iterations creating a competitive edge, along with scalable and vertically integrated cost reduction and efficiency enhancements, BYD is poised to become a formidable force in the new energy light truck market.