Anker’s New Projector Surges to $30 Million in Crowdfunding in Just 10 Days

Anker’s New Projector Hits the Market, Raking in $30 Million in Just 10 Days

On October 10, 2025, Anker Innovations, based in Guangdong, launched a new product that quickly garnered attention, raising $4.943 million (approximately 35.19 million yuan) on the well-known crowdfunding platform KickStarter within just 10 days. This achievement perfectly exemplifies the saying, “Gold will shine anywhere.” Initially known for its portable chargers, Anker has expanded its reach beyond charging devices, leveraging its strong research and development capabilities and excellent product refinement to explore broader markets.

Recently, Anker’s audio brand Soundcore and its projector line Nebula jointly launched the Soundcore Nebula X1 Pro mobile cinema projector, which has seen remarkable success on the global crowdfunding stage. Currently, the product is still in its fundraising phase, with expected deliveries set for December this year.

In a competitive imaging market, what factors contributed to Anker’s standout performance in securing such substantial funding and user interest? To understand the Nebula X1 Pro, we first need to introduce its two parent brands. Soundcore, launched in 2017, is Anker’s core audio brand, dedicated to “reconstructing auditory experiences with innovative technology,” and has established a unique presence in the global audio market. Meanwhile, Nebula focuses on projection entertainment devices, emphasizing portable, high-definition smart projectors designed to deliver a home theater-quality audiovisual experience.

In late August 2025, Anker decided to merge the Nebula projector line under the Soundcore brand, leading to the introduction of a collaborative product line. The Soundcore Nebula X1 Pro projector is the inaugural product from this merger.

From a professional standpoint, the Soundcore Nebula X1 Pro projector effectively combines the strengths of both brands. It boasts a bright output of 3,500 ANSI lumens, Dolby Vision HDR, and Rec. 2020 wide color gamut, allowing it to project images up to 300 inches in size. Technologies such as automatic focusing and keystone correction make it user-friendly for setup. In terms of audio, the projector features a panoramic sound system with a total power output of around 400W, providing users with an immersive stereo experience through automatic sound field calibration.

To highlight the price and combination advantages of the Soundcore Nebula X1 Pro, Anker compared it to traditional high-quality cinema setups. Unlike conventional systems that require complex equipment and intricate setups, the Nebula X1 Pro only requires a screen and an air pump to deliver an equally impressive audiovisual experience, significantly lowering costs.

Beyond the success of this new product, Anker’s achievements in international markets are just the tip of the iceberg. As a leading cross-border e-commerce company, Anker has excelled in various consumer-grade categories, including energy storage, smart cleaning, audio products, and smart projectors, with multiple brands experiencing soaring sales. For instance, Soundcore has rapidly ascended to the forefront of professional audio brands, continually launching innovative products and establishing itself as a significant player in consumer electronics.

According to data, in 2021, Soundcore became the only professional audio brand to break into the global top ten for true wireless earphone sales, with individual products ranking in the top three worldwide. Recently, Euromonitor International reported that Soundcore is projected to be the top Chinese audio brand in wireless earphone shipments in 2024, with total sales exceeding 85 million units and revenue surpassing 4.2 billion yuan.

In addition to its audio segment, Anker has also achieved impressive growth in the energy storage market. In 2023, Anker Innovations established the home energy brand Anker SOLIX, built on innovations in mobile charging technology. By the following year, Anker SOLIX is expected to reach an annual revenue scale of 3 billion yuan, becoming one of China’s fastest-growing consumer-level renewable energy brands, with its balcony storage series achieving the highest global sales.

As Anker enters 2025, its energy storage business continues to thrive, with the newly launched Anker SOLIX Solarbank 3 Pro breaking industry records on its first day of sales, achieving five times the total sales of the same period last year.

Anker’s transformation from a charging device giant to an innovator across multiple fields, including audio and energy storage, stems from its unwavering commitment to developing core technologies in-house. To enhance its ability to accumulate original core technology, Anker has implemented a unique “worker-first” incentive mechanism, ensuring that those who create value receive substantial rewards. Data shows that in 2024, nearly 500 employees at Anker earned annual salaries exceeding 1 million yuan, with over 70% of them in frontline positions, rather than in shareholder or management roles, and around 50% being R&D personnel. In the same year, Anker allocated 2.108 billion yuan for research and development, representing 8.53% of its revenue, with a compound annual growth rate of 37.9% over five years in R&D investment. Over 53% of its workforce is dedicated to R&D, directly resulting in more than 300 patents in fast charging, energy storage, and acoustics.

In summary, Anker regards innovation as the lifeline of its business development. Through meticulous efforts in technology research and development, product iteration, and brand positioning, Anker has successfully emerged in various competitive categories. With a strong portfolio of products, Anker has established a brand presence in global markets and is poised to create even more remarkable milestones on the international stage through ongoing investment in R&D.