
Anker Innovations reported significant growth in 2024, with a total revenue of 24.71 billion yuan, representing a 41.14% increase compared to the previous year. The company’s net profit reached 2.11 billion yuan, marking a 30.93% year-on-year growth. In the first quarter of 2025, Anker Innovations achieved a revenue of 5.99 billion yuan, an increase of 36.91% from the same period last year.
Among its product lines, the revenue from charging and energy storage products reached 12.67 billion yuan, which is a remarkable 47.26% increase, accounting for 51.26% of the total revenue. To support this growth, Anker has significantly increased its investment in research and development, with a 49.13% rise in R&D spending in 2024, reaching a record high.
Anker Innovations is strategically focusing on emerging fields such as energy storage, robotics, and large models to navigate the challenges posed by the global trade environment. The company shared its insights in its recent financial report, emphasizing that technology companies and professionals in smart hardware have the opportunity to leverage AI transformation to drive growth, accelerate technological innovation, and enhance the integration of AI with industries such as the Internet of Things, smart hardware, and new energy.
Founded in 2011, Anker Innovations has grown to become one of the largest global consumer electronics brands in China, specializing in the design, development, and sales of smart accessories and hardware. Initially an online business, Anker’s primary sales channels include platforms like Amazon, Ebay, Tmall, and JD.com, with products reaching over 100 countries and regions. The company went public on the Growth Enterprise Market in August 2020.
Anker’s operations are categorized into three main segments: charging and energy storage, smart innovation, and smart audio-visual products. It owns several well-known brands, including Anker (smart charging), Soundcore (wireless audio), and Eufy (smart home). The core business of Anker is charging and energy storage, with revenues from this segment reaching 30.20 billion yuan in 2024, which represents a staggering 184% year-over-year growth.
In the smart innovation category, Anker’s product offerings include smart security and cleaning devices under the Eufy brand. The company has launched a series of cleaning products, smart doorbells, smart locks, and wireless security cameras. Revenue from smart innovation products was 6.34 billion yuan in 2024, reflecting a 39.53% increase and accounting for 25.64% of total revenue.
The smart audio-visual segment primarily features products from the Soundcore brand, including wireless Bluetooth headphones and speakers, along with projectors from the Nebula brand and wireless microphones and conference cameras from the AnkerWork brand. Revenue from smart audio-visual products reached 5.69 billion yuan in 2024, a 32.84% year-on-year increase, making up 23.04% of total revenue.
Anker’s record-high investment in research and development has fueled rapid growth across multiple product categories. In 2024, R&D spending increased by 49.13%, reaching a historical peak, with the R&D team expanding to 2,672 members, accounting for 53% of the total workforce. As of December 2024, the company has accumulated 2,237 authorized patents, including 250 invention patents.
Anker is strategically accelerating its development in energy storage, robotics, and large models to strengthen its diverse growth base. The company is committed to increasing innovation through substantial R&D investments, focusing on cutting-edge technologies in robotics and AI platforms to enhance product innovation and user experience.
As of 2024, Anker’s overseas revenue accounted for 96.42% of its total, with a 41.23% year-on-year growth. The company now operates in 146 countries and regions, serving over 200 million users. Anker’s global expansion continues to accelerate, with growth rates exceeding 30% in key markets such as Europe, the United States, Japan, and potential markets in mainland China.
Despite the recent adjustments in global tariff policies and the growing pressures on operational costs, Anker Innovations has managed to maintain control over its overseas sales. However, the company acknowledges the persistent complexities and uncertainties in the international trade environment that could impact its operations and overall performance. Anker is proactively addressing these challenges by focusing on technological innovation and systematically advancing its global strategy, optimizing supply chain configurations, exploring emerging market opportunities, and enhancing brand competitiveness through innovative products and services.
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