
Anker Innovations reported significant growth in their annual revenue for 2024, achieving 24.71 billion yuan, which represents a remarkable 41.14% increase year-on-year, marking the highest growth rate since its IPO. The company’s net profit reached 2.11 billion yuan, up by 30.93%. In the first quarter of 2025, Anker Innovations continued its upward trend with a revenue of 5.99 billion yuan, reflecting a 36.91% increase compared to the same period last year.
In the context of an uncertain macroeconomic environment compounded by technological advancements in AI, Anker Innovations sees an opportunity for technology companies and smart hardware professionals to leverage AI transformations for growth. This includes accelerating technological innovation and green transitions, deepening the integration of AI with IoT, smart hardware, and new energy sectors. Furthermore, the establishment of a global supply chain management system aims to dismantle trade barriers and uncover structural opportunities for sustainable competitiveness.
Founded in 2011, Anker Innovations is one of the largest consumer electronics brands in China, focusing on the design, research, development, and sales of smart accessories and hardware. Initially, the company operated online, primarily through platforms like Amazon, eBay, Tmall, and JD.com, distributing products to over 100 countries worldwide. In August 2020, Anker Innovations was listed on the Growth Enterprise Market.
Anker’s business is categorized into three main sectors: charging and energy storage, smart innovation, and smart audio-visual products. It encompasses several well-known brands, including Anker (smart charging), Soundcore (wireless audio), and Eufy (smart home). Charging and energy storage remain the core of Anker’s operations, with revenues from this segment reaching 12.67 billion yuan in 2024, a year-on-year increase of 47.26%, accounting for 51.26% of total revenue. Anker’s primary products in this category include mobile power banks, chargers, and data cables.
In the energy storage sector, Anker’s consumer-oriented renewable energy brand, Anker SOLIX, recently launched the Solarbank 2 E1600 Pro balcony energy storage product, capable of handling up to 2400W of photovoltaic input. The company’s energy storage business achieved a staggering revenue growth of 184% in 2024, amounting to 3.02 billion yuan.
In the smart innovation sector, Anker’s offerings include smart security and cleaning devices under the Eufy brand. The company has introduced the Eufy Clean series of cleaning products, smart video doorbells, smart locks, and wireless security cameras. Revenue from smart innovation reached 6.34 billion yuan in 2024, marking a 39.53% year-on-year growth and representing 25.64% of total revenue.
Smart audio-visual products comprise wireless Bluetooth headphones and speakers from the Soundcore brand, as well as laser smart projectors under the Nebula brand and wireless Bluetooth microphones and conference cameras from AnkerWork. In 2024, revenue from smart audio-visual products was 5.69 billion yuan, a 32.84% increase year-on-year, accounting for 23.04% of total revenue.
Investment in research and development has reached a historic high, with Anker Innovations increasing R&D spending by 49.13% in 2024. The R&D team now consists of 2,672 employees, representing 53% of the total workforce. As of December 2024, the company has been granted a total of 2,237 patents, including 250 invention patents. Anker plans to accelerate strategic developments in emerging fields like energy storage, robotics, and large models while enhancing its diversified growth foundation.
In response to the evolving global economic landscape, Anker Innovations reported that 96.42% of its revenue in 2024 came from international markets, showing a year-on-year increase of 41.23%. The company now operates in 146 countries and serves over 200 million users. Revenue growth in major markets, including Europe, the Americas, and Japan, exceeded 30%.
As global trade policies continue to shift, Anker Innovations has identified three strategic responses to address tariff adjustments: accelerating flexible supply chain globalization through optimization in Southeast Asia, exploring emerging markets to mitigate regional policy risks, and focusing on user value creation through innovative products and services that enhance brand premium and competitive advantage in high-value sectors.
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