Breaking Through with Core Technology! The AI + Robot Hot Pot concept made its debut at various Spring Festival Galas, officially launching the Boiling Point Plan.
During the Spring Festival of 2026, the innovative dining brand Boiling Point (X-HotPot), which was established less than a year ago, appeared on multiple Spring Festival galas hosted by Beijing TV, Dragon TV, Jiangsu TV, and others, quickly becoming a focal point in the dining sector during the celebrations. Through a targeted communication strategy across various TV channels, Boiling Point achieved a significant breakthrough in brand visibility during the festival, garnering widespread market attention for its unique story of “mountain inspiration meets AI intelligence.”
Shining on the National Stage
On the first day of the new year, Boiling Point represented offline dining brands on the stages of several mainstream TV galas, showcasing its formidable strength in navigating the fiercely competitive hot pot market. In today’s dining industry, mere expansion and low-cost strategies are no longer sufficient; refined operations and value innovation are crucial for new brands to break through. In this context, Boiling Point chose not to follow the traditional path of hot pot but instead combined Sichuan and Chongqing hot pot styles with natural wild ingredients, attracting a wide range of consumers with its authentic approach. Since its establishment in 2025, Boiling Point has rapidly emerged as a culinary landmark in cities like Shanghai, Hangzhou, Suzhou, and Xi’an, while also embarking on an aggressive global expansion with ambitious plans to open 10,000 stores in three years. At the beginning of 2026, a new wave of store openings has accelerated, with locations in Suzhou Bay and Rizhao Wanda, allowing more consumers to experience the unique charm of mountain-inspired hot pot.
Its appearance on multiple Spring Festival gala stages not only validates Boiling Point’s popularity among users but also signifies that the brand is gaining recognition from mainstream media platforms, entering a new phase of broader consumer visibility.
Embracing Technology with Nature
For dining brands, the product is always the core competitive advantage. The first secret weapon that attracts diners to Boiling Point lies in its unique broth. The brand’s innovative Boiling Beef Fat Broth transforms the traditional method of simmering beef fat by pouring in scalding beef fat to release its rich aroma, providing a dual sensory shock that results in an ordering rate exceeding 80% and nearly 100% positive reviews.
Boiling Point’s deep interpretation of the “mountain” concept forms its unique appeal. The brand has established a global direct-sourcing supply chain and plans to invest in ten ecological agricultural bases in 2026, starting from key production areas in Yunnan, Guizhou, and Sichuan. This approach builds a more complete, stable, and distinctive product moat from source to table, with ingredients like naturally foraged mushrooms being delivered fresh within a day to ensure optimal freshness and flavor.
Additionally, the restaurant’s design embodies natural aesthetics, transforming the dining experience into an immersive journey of exploration. Boiling Point aims to broaden the “mountain” experience from taste to all five senses. By integrating natural aesthetics, customized atmosphere creation, and a unique beverage series inspired by nature, Boiling Point seeks to establish an urban “mountain retreat,” offering customers an escape from the hustle and bustle, immersing them in a natural dining experience that elevates the act of eating hot pot to experiencing a mountain lifestyle.
If the exceptional product serves as Boiling Point’s magnet for attracting customers, then the integration of AI technology and intelligent systems acts as a powerful engine for achieving efficient operations and building competitive barriers. In its front-end operations, Boiling Point has introduced technologies such as welcoming robots, robotic dogs, and smart food delivery systems that enhance service efficiency and add an element of fun, creating a distinct youthful and innovative brand image. On the backend, an AI-based ordering system accurately predicts demand and reduces waste; a dynamic pricing model optimizes profits; and a membership management system employs data analysis for targeted marketing, boosting repeat purchases. Thanks to this technological empowerment, the flagship store has reduced overall labor costs by approximately 30%, significantly improving operational efficiency and profitability.
From Regional Success to Global Expansion
From carefully selecting products to innovating the business model, Boiling Point’s development has received positive market feedback. The flagship store in Shanghai’s Wujiaochang area maintains a stable turnover rate of over 4.5 times, and other locations have quickly topped the regional hot pot popularity charts post-opening, demonstrating the strong replicability and vitality of the Boiling Point model. The validated healthy single-store model has laid a solid foundation for the rapid growth of Boiling Point.
In 2025, Boiling Point initiated its globalization strategy. In the past three months, it has signed contracts for 81 stores across three countries and nine cities, expanding its overseas presence to Singapore and Cambodia. Its debut at the Shanghai Chain Franchise Expo attracted nearly 700 potential global partners. Just before the Spring Festival, Boiling Point also made an appearance at the prestigious Super Bowl, signaling its ambition for global expansion. Reports indicate that Boiling Point is set to open its first physical store in North America, aiming for a total of 10,000 stores globally.
From Jiangsu, Zhejiang, and Shanghai to new locations in Singapore, Cambodia, and the United States, Boiling Point is rapidly bringing its innovative hot pot experience of “mountain flavors + AI intelligence” to the world. Continuous appearances on high-profile stages such as the Super Bowl and the Spring Festival Gala signify not only high visibility for Boiling Point but also mark significant milestones in its brand development journey. It showcases to audiences worldwide how a dining brand can break traditional barriers and achieve high-quality, sustainable growth through “product differentiation” and “operational intelligence.” Standing at a new starting point, the story of Boiling Point is moving into broader chapters, with its vision for global expansion accelerating toward reality as the New Year bells ring.
Original article by NenPower, If reposted, please credit the source: https://nenpower.com/blog/ai-and-robotics-revolutionize-hot-pot-dining-as-new-brand-x-hotpot-shines-at-spring-festival-galas/
